PANTONE Color Institute – recognized globally as a leading source of color expertise – has unveiled their choice for the 2022 Color Of the Year. Introducing PANTONE 17-3938 Very Peri.

This happy purple immediately made me crave a grape popsicle, my favorite flavor as a kid. But according to Leatrice Eiseman, Executive Director of the PANTONE Color Institute, the color was selected because it “displays a spritely, joyous attitude…and encourages courageous creativity.” Sounds like a tall order for a single color to uphold. This is the first time the Institute has created a totally new color for Color of the Year aspiring to reflect current global innovation. PANTONE has curated a few sample color palettes featuring the new color – of which I find Wellspring most intriguing.

Very Peri is stark change from the Ultimate Gray choice from 2021. I can only hope that this brighter and “courageous”  color lights a bright path for all color nerds like myself in 2022. Now to go dig a popsicle out of my basement freezer…