The Greater Atlanta Home Builders Association has honored the best in the industry through the OBIE Awards for decades. The OBIES are synonymous with the best in building, floorplan design, model homes, builder and associate marketing and sales teams. The brand for the event had been in place for many, many years and needed a fresh look. From collateral, to signage to event design to the actual crystal awards themselves, the new brand elevated all aspects of the awards.